Take a couple of walks along Venice Beach or Main Street, and you’ll notice that Santa Monica locals are serious about their swimwear. If you forgot to pack your suit, or you’re simply feeling inspired by the city’s laid back beach vibes, be sure to check out these five fabulous local shops.


Situated just blocks from Venice Beach in Santa Monica’s main shopping district, this bright and airy boutique offers a wide variety of swimwear by popular brands like L*SPACE, Acacia and Frankie’s. Shop owner Christine and her team are known for their incredible product knowledge and knack for helping you find the perfect summer suit. hip’tique: 2727 Main St., 310-399-6106

Planet Blue

Designer Ling-Su Chinn founded Planet Blue over 20 years ago, when she opened a tiny shop in Malibu, offering limited runs of organic cotton clothing. Today, that modest boutique has evolved to embody everything we love about Southern California casual, carrying an incredible selection of bohemian-chic swimwear for both men and women. Planet Blue: 2940 Main St.; 310-396-1767


Created by former pro-surfer Camille Brady, and her sister, designer Jackie Brady, CAMI AND JAX swimwear balances modern, elegant design with comfort and function. The sisters aim to offer swimsuits that accommodate all different body types, and that empower women to feel strong, confident and capable, whether they’re lounging on the beach, or shredding barrel waves. CAMI AND JAX: 1525 Montana Ave.; 310-614-8310

Rip Curl

From flip flops, to swim trunks, to surf wax, Rip Curl has everything you’ll need to go out and surf like the locals. Stop by the store for gear recommendations, and for a more laid-back shopping experience. Rip Curl: 1451 3rd Street Promenade; 310-656-2875

Malia Mills

On her website, designer Malia Mills boldly proclaims, “A swimsuit is all about freedom, truth, feminist spirit, limitless potential. A swimsuit says let’s party.” She lives out this ethos in her Santa Monica store by helping women find their swimsuit soul mates. Most of the shop’s offerings feel modern and basic, allowing the women who wear them to truly shine. Malia Mills: 225 26th St.; 310-310-3861